#DRIVINGITHOME was born from the collective frustration and agony for the ongoing, avoidable tragedies on our roadways. As #DRIVINGITHOME continues to trend among youth on various platforms, it will become ingrained in the daily communications and interactions.
The initiative is more than a hashtag ... it's an intentional effort to become a more responsible driver. #DRIVINGITHOME serves as a reminder that everyone should arrive safely home to their loved ones. MAKE THE PLEDGE TODAY to help change the driving culture in Prince George's County.
#DRIVINGITHOME has been so influential that attorneys representing drivers have reached out to us to have their clients participate as speakers to talk about how life-changing their bad decision-making impacted many lives. The consequences have a rippling effect, not just in their lives, but in the lives of their families, and of course, in the lives of the victim(s) and their family.
The need for #DRIVINGITHOME is only increasing, as our populations increase and we have more drivers, pedestrians and cyclists in our multi-modal urban and suburban communities. The #DRIVINGITHOME initiative is battle tested within the region and is unique in that it speaks to the universal challenges; pedestrians, cyclists, vehicles.
There are concentrated stretches of roadways, which have been the focus of tragic crashes resulting in the catastrophic loss of lives. The frequency of such pedestrian, bicycle and vehicle related crashes have led to some of these roads earning the unfortunate reputation of being notoriously deadly: Route 1 and Route 66 in northern Virginia, Rt. 210 and Rt. 301 in Prince George’s County, MD, just to name a few.
Recognizing the need for addressing the crashes and resulting deaths head-on has led to a laser-focus on education and appeals in the community at-large. #DRIVINGITHOME involves all age groups ranging from small children, to new and mature drivers.
The DMV, while highly transit-based is also highly transportation-based and the region shares the same characteristic of challenges when it comes to crashes involving pedestrians, cyclists and vehicles, whether in the urban, suburban or rural areas of the DMV.
The focus is to change the culture by having drivers default to following the "must do's" as opposed to temporarily changing behavior when being monitored.
In March 2019, Council Member Monique Anderson-Walker hosted a press conference at Oxon Hill High School to kick off the #DRIVINGITHOME campaign in schools. The Council Member took the campaign on the road and hosted #DRIVINGITHOME Talking Tours with Major Smith and Chief Barksdale that garnered widespread attention and interest. She presented during school assemblies at all high schools within her Councilmanic district to include Oxon Hill, Friendly, Potomac, and Crossland High Schools and was invited to DuVal High School immediately following an accident resulting in three students being ejected from a vehicle. None of them were wearing seatbelts.
As administrators and students across the county prepared for graduation and prom season, the Council Member has partnered with Prince George's High School Principals and the Prince George's County Fire/EMS Chief Benjamin Barksdale to display #DRIVINGITHOME billboards at every high school and wrecked vehicles in certain locations with the goal of promoting responsible driving practices and safe decisions.
In May 2019, #DRIVINGITHOME initiated a joint effort with Ward 4 District of Columbia Council Member Brandon T. Todd at The Washington Latin Public Charter School in partnership.
#DrivingItHome kick-off press conference at Oxon Hill High School.
The approach to implementing within the region has already begun. However, the time has come to take it to the next level and partner with a corporate entity that reflects the character, integrity and strength of the #DRIVINGITHOME ideology and brand. Our program is engaging, educational and serves a critical life-saving need.
#DrivingItHome assembly at
The Latin Washington Public Charter School
Prince George's County Council Member Monique Anderson-Walker with Prince George's County Fire/EMS Chief Benjamin Barksdale and Prince George's County Police Major Nicke Smith
Safe driving pledges were signed by Crossalnd's graduating Class of 2019
Safe driving pledges were signed by Oxon Hill's graduating Class of 2019
Safe driving pledges were signed by Potomac's graduating Class of 2019
Safe driving pledges were signed by Friendly's graduating Class of 2019